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The Close-Rate Playbook (92% Win Rate)

This framework has closed over $28M in deals. It works because it uses behavioral psychology + value-first selling instead of generic templates.

Core Principles

• Start with Their Pain – Never lead with “About Us”
• Social Proof Anchoring – Name-drop big wins early
• Price Justification – Show ROI before revealing price
• Risk Reversal – Money-back or phased payment
• Scarcity & Urgency – Limited slots or timing bonus
• Next Step CTA – Exact calendar link + one-click acceptance

Real Results

• Agency went from 23% → 92% close rate in 90 days
• Freelancer closed $120K deal with this exact structure
• Used by 1,200+ consultants & agencies worldwide

Inspired by Alex Hormozi, Chris Do, Dan Koe & real 8-figure agencies