AI Client Proposal Writer
Powered by the Close-Rate Playbook (92% Win Rate Framework)
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The Close-Rate Playbook (92% Win Rate)
This framework has closed over $28M in deals. It works because it uses behavioral psychology + value-first selling instead of generic templates.
Core Principles
- Start with Their Pain – Never lead with “About Us”
- Social Proof Anchoring – Name-drop big wins early
- Price Justification – Show ROI before revealing price
- Risk Reversal – Money-back or phased payment
- Scarcity & Urgency – Limited slots or timing bonus
- Next Step CTA – Exact calendar link + one-click acceptance
Real Results
- Agency went from 23% → 92% close rate in 90 days
- Freelancer closed $120K deal with this exact structure
- Used by 1,200+ consultants & agencies worldwide
Inspired by Alex Hormozi, Chris Do, Dan Koe & real 8-figure agencies

