Pricing Psychology Masterclass – Raised $2.3M+ pre-seed

These exact principles powered the deck that secured $2.3M+ pre-seed funding.

• Anchoring – Show expensive option first
• Decoy Pricing – 3rd tier makes middle one obvious winner
• Value Metric – Charge per outcome, not seats
• Charm Pricing – $99 instead of $100
• Most Popular badge – 80%+ pick it
• Annual discount 20–33% – huge cash upfront
• Contrast effect – “Agency = $50k” → Your tool = $299/mo
• 9× Rule – Customer gets 9× the value
• Scarcity – “Only 10 spots left”

These tactics are automatically applied to your pricing slide.