AI Pitch Deck Generator
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What is Pricing Psychology?
Pricing psychology uses behavioral economics to influence how people perceive value and make purchasing decisions. Instead of changing the product, it changes the context around the price.
Techniques like anchoring, decoy pricing, charm pricing, and scarcity can significantly increase conversion, average order value, and overall revenue. Real-world companies from Apple and Amazon to The Economist consistently rely on these principles to shape buyer behavior and improve profitability.
